We know about your pain

Невозможно посчитать результативность
выставки

Сложно отследить работу стендов

Нет единой экосистемы

Многочисленные сервисы точечно решают задачи, но никак не связаны между собой, что снижает скорость и прозрачность бизнес процессов

Невозможно контролировать рабочие процессы

сколько зарегистрированных посетителей пришло, сколько стендистов работало, сколько анкет было заполнено

Невозможно понять интерес посетителей

в выставке и продукте экспонентов

What does LeadFrog offer you?

Решение основных проблем с помощью настраиваемого программного обеспечения для выставок

Анализируйте статистику мероприятия и вовлеченность посетителей в реальном времени

LF Administration

События выставки всегда под рукой

LF Event

Организуйте нетворкинг
на выставке

LF Conference

In order to evaluate the effectiveness and payback of an trade fair, we always set specific measurable goals:

Make a forecast of the volume of sales in rubles based on the results of the negotiations

Calculate how many tons and what varieties of soybean seeds customers are willing to buy in the future

My name is Victoria Melikyan, I am the development director of «SOKO». Our company specializes in developing soybean varieties for different regions of Russia and abroad. «SOKO» company took part in the «YUGAGRO» trade fair in Krasnodar from November 23 to 26, 2021.

Analyze the composition of visitors to the trade fair «YUGAGRO» in recent years

Evaluate the readiness of visitors to our stand to make a deal (the number of visitors who are ready to make a deal in the near future, and for what amount; the number of visitors with a very high probability of making a deal, with whom we need to clarify details and amounts; the number of visitors with whom we need to work, and assess their financial potential)

In order to solve our tasks, we carried out preliminary activities to promote our participation in the trade fair:

Using the tools of e-mail marketing and messengers, we organized a personalized newsletter with an invitation to visit our booth.

We organized a conference on topical issues in our industry

We used the capabilities of the LeadFrog service to automate, collect contacts, questionnaires, and obtain advanced statistical data in real time. All of our employees who worked at the trade fair, including myself, used the LeadFrog app installed on our smartphones

According to the results of participation in the trade fair:

We believe that if the amount of potential transactions exceeds several times the costs incurred, then the exhibition pays for itself. We usually meet that figure. In 2021, we collected 35% more orders than in 2019. For which we are very happy!

We got accurate data on the number of tons and what kind of seed our customers want to buy. This data is invaluable for planning and sales

Collected 238 visitor contacts for the entire period of participation in the trade fair. This is 17% more than in 2019

Quickly determined the number of new visitors to the booth, thanks to the capabilities of the LeadFrog service. The booth was visited by 77% of new clients from the total number of visitors to the booth, and we added new clients to the database

As a rule, it takes 2-3 weeks to process the results of an exhibition: you have to collect all the notes, transcribe the handwritten notes, and count everything. The LeadFrog service did this for us. The functionality of the application allowed us to analyze the work of each exhibitor in terms of the number of meetings held, to see the work of the stand as a whole, as well as track the peak loads on employees during the work. We spent only 197 roubles on the service per contact!

The number of new guests and their purchasing power is growing, and at the same time the geography of visitors is also expanding. For comparison: in 2019 the number of new visitors to SOKO's stand was about 40% of the total number of guests, in 2021 this figure increased almost twofold

18.9% of all booth visitors surveyed showed the highest willingness (90%<) to make a purchase. 60.8% of visitors confirmed the possibility of making a purchase in 2022

Orders

2019

2021

New clients

2021

2019

The functionality of the application allowed us to analyze the work of each exhibitor in terms of the number of meetings held, to see the work of the stand as a whole, as well as track the peak loads on employees during the work. We spent only 197 roubles on the service per contact!

We used the capabilities of the LeadFrog service to automate, collect contacts, questionnaires, and obtain advanced statistical data in real time

We had an ambitious goal - to ensure competent and efficient management of the flow, consisting of several types of customers.

There were held several tactical meetings with the heads of departments responsible for the following sales channels - distribution (B2B2C), project sales (B2B), retail sales (B2C) and heads of service departments (logistics and FEA, marketing, IT, HR, finance, etc.). As a result of the discussion it was decided:

Involve representatives of all channels as standers, dividing them into pre-agreed point-posts

Create clear instructions and checklists

For the first time our team represented at the trade fair a new international brand of porcelain stoneware and sanitary ware LAPARET, which belongs to one of the market leaders - the company Bauservice

Use uniform corporate clothing

Create a schedule of managers' duties and a schedule of scheduled negotiation time with existing clients

Scanner and business card recognizer, and it works great, everything is recognized correctly

The application is online, shows what the situation is already: how many visitors have been scanned, how many questionnaires have been worked through

The scanned data is instantly displayed in the app, no need to wait for it to download

I received a tremendous amount of enthusiastic thanks from our staff about the service. They said it was so convenient, fast, and informative that they didn't even expect it to be.

In the process, there were almost never any serious problems with the use of the application.

Number of LAPARET booth attendees

Number of scanned badges

We had an ambitious goal - to ensure competent and efficient management of the flow, consisting of several types of customers.

According to the concept, the stand was divided into 2 functional zones - the exposition of porcelain stoneware samples itself and the zone for negotiations, and the total area was about 800 meters.

Given the specificity of the ceramic business and our key role on the market, we knew right away that we were in for a real rush of visitors. The fact is that our company is over 20 years old and in this time we have established a substantial network of partners all over Russia.

Despite our own IT service and the presence of mobile application developers (as part of the innovative development of our business, we created an ecosystem for organizing sales of porcelain stoneware through interior visualization), we came to the conclusion that we would not have time to create our own IT product for accounting checklists in the short term. Then we turned to the organisers of the Mosbuild exhibition, and they recommended that we apply to LeadFrog, which I did immediately.

The manager Ekaterina Genze quickly and easily helped us to understand the basic functional advantages of the mobile application and promised to provide technical support in the further adjustment.

After conducting an initial presentation to the team, I gathered feedback and suggestions for the composition of the checklist. The problem was that the project sales channel wanted to have a detailed questionnaire / check-list with related questions of three levels of depth, and the distribution needed a fairly simple questionnaire, as they were planning to use additional paper questionnaires, the retail initially did not plan any questionnaires, believing that it would be sufficient to have scanned contacts in the database.

In other words we could not create unified questionnaires or checklists. Then it was decided to create an algorithm or script to quickly identify and allocate a visitor to the most relevant booth attendee.

Roles were created for all the exhibitors - someone had to be at the reception all the time and deal only with the management of the flow, someone after the allocation of the visitor had consultations and negotiations, someone was helping and supporting his colleagues (bringing catalogs, promotional materials and souvenirs).

All this was embedded as dependent questions in a mobile application (see attached scheme). When the sales channel was specified, a separate list of questions appeared for each of the channels.

In the first minutes of the trade fair we realized that the application has a very important functionality:

Then it was decided to create an algorithm or script to quickly identify and allocate a visitor to the most relevant booth attendee

Possibility to create different dependent questionnaires. This allows you to choose a specific client path when interviewing a client

The application interface is designed for intuitive use all ergonomics, UX\UI, and button placement have been thought out

For each there is detailed information that went into the database and was grouped using Excel spreadsheets.

The arrival of Polina Gagarina at the booth (Polina is the face of the brand and an active creator of LAPARET collections). There was a sharp influx of visitors from all over the trade fair, and it is clear that no one scanned their badge

Further data analysis - there were a lot of bad words about the registration system on the Mosbuild site. Phone numbers were not entered according to the same standard, which made further comparison with our CRM system difficult

It turned out that only 20% of our booth managers clearly worked off the checklists. Then they explained it by the fact that they did not have enough time, but a thorough analysis showed that this was not true: two managers with the same number of scans, but one had 95% of the questionnaires filled out, and the other had 0

The Mosbuild site does not have a unified system of addresses or cities when registering - there were also difficulties with combining clients by region

I would like to express special thanks to our LeadFrog manager Ekaterina Genze - she was at the trade fair, always helpful, and introduced us to her colleagues, which allowed us to quickly, «hot on the trail», discuss all possible ideas and improvements to the application.

For ourselves and the exhibitors, the key opportunity was, and still is, to use the LeadFrog app to quickly record all the interactions between the exhibitors and visitors, and to fill out an electronic questionnaire. The ability to quickly obtain the collected data allowed us to take measures right in the course of the forum to increase the activity of working with visitors. Even before the end of the event we were able to transfer the information into our CRM system and start working with clients on the basis of their interests, recorded in the questionnaires. Without LeadFrog the data would have been collected on paper questionnaires, the daily survey of activity could only be formed by employees, and the full information on the volume of questionnaires would only be available in 1-2 weeks.

Filling the content

Branding

LIGA company used LeadFrog platform to organize LeadFrog events at Digital Furniture Forum, which was held from May 24th to 27th, 2022.

Notifications to visitors and exhibitors

Reporting

Number of questionnaires

Transfer the information into our CRM system

For ourselves and the exhibitors, the key opportunity was, and still is, to use the LeadFrog app to quickly record all the interactions between the exhibitors and visitors, and to fill out an electronic questionnaire

The main goal of the forum is to attract new clients and strengthen ties with existing clients, demonstrating modern approaches to furniture production.

The LeadFrog service was one of the elements that helped to fully reflect the forum's concept and the organizers' and partners' aspirations for the future. We have been able to provide visitors with access to the business programme and the ability to obtain more information about exhibitors directly from the mobile app.

During the event, our employees alone collected more than 1,300 questionnaires, which managers took to work.

Thank you to the LeadFrog team for their work in developing and setting up the event.

This year we used LeadFrog as a platform for organizers for the first time and were pleasantly surprised by the possibilities it offers in part:

Tariffs

Модули

Выгоды от использования сервиса сильно превосходят его стоимость.
Сервис окупается с первой выставки

Тарифы

Basic

Standart

Expert

Идеально для участников и посетителей

Идеально для участников и посетителей

Идеально для участников и посетителей

7 999

13 999

26 999

Strengths

Qualitative data

Full information about participants and visitors: reliable contacts of potential customers

Electronic questionnaire

Dependent questionnaires will help to distribute clients according to the necessary criteria and not to miss the most important

Scanning business cards

Just 2 clicks and contacts of a potential client from a business card in a smartphone

Attention to detail

A clear interface and functions thought out by experts to solve the main tasks of the trade fair

A unique service for an efficient exhibition, trusted by over 800 global brands

Maintaining contacts

All scanned contacts will be securely stored on your smartphone

Media notes

Important appointments with clients can be recorded in a convenient format

Works Offline

All collected contacts without an internet connection will be downloaded when you connect to the network

More contacts

Access to contacts of visitors who have scanned products at the exhibitor's booth

Booth statistics online

Possibility to monitor the booth's operation in real time

Product promotion

Publication of electronic catalogue and other product information via QR code

Rapid data processing

Client contacts, completed questionnaires and notes are uploaded to the email in two clicks

Performance according to 20 indicators

Automatically calculated booth results in the form of graphs and tables

Exhibitor directory

Structured information on exhibitors with customisable searches on several parameters

Trade fair programme

Complete information about the trade fair events with the option to add them to your personal calendar

Interactive plan

Quickly find the desired company or booth on the trade fair plan

Banner advertising

Flexible ad impressions with images and links

Importing and exporting contacts

Easy to save contact in the phonebook or send via messenger

Data systematisation

Advanced filtering will distribute the collected information by time and type of data

Adding a booth workers

Adding and replacing booth workers without contacting the organiser and technical support

Combining several events into one

Traffic exchange and cross-visitor statistics