Given the specificity of the ceramic business and our key role on the market, we knew right away that we were in for a real rush of visitors. The fact is that our company is over 20 years old and in this time we have established a substantial network of partners all over Russia.
We had an ambitious goal - to ensure competent and efficient management of the flow, consisting of several types of customers
There were held several tactical meetings with the heads of departments responsible for the following sales channels - distribution (B2B2C), project sales (B2B), retail sales (B2C) and heads of service departments (logistics and FEA, marketing, IT, HR, finance, etc.). As a result of the discussion it was decided:
We had an ambitious goal - to ensure competent and efficient management of the flow, consisting of several types of customers
Involve representatives of all channels as standers, dividing them into pre-agreed point-posts.
Involve representatives of all channels as standers, dividing them into pre-agreed point-posts.
Number of LAPARET booth attendees - 89 people
Number of scanned badges - 3115 pcs
For the first time our team represented at the trade fair a new international brand of porcelain stoneware and sanitary ware LAPARET, which belongs to one of the market leaders - the company Bauservice